Sorita Alexander is the go-to woman for commercial tenants at CityNorth who are organizing meetings and events. She’s a shining CityNorth Leading Lady, and as the Conference Center Coordinator, she oversees booking, billing, and facilitating successful meetings and events for tenants.

In an effort to highlight the talented and forward-thinking women creating positive change in our area, we are proud to present a new series: North Houston Leading Ladies. In each feature, we will spotlight a woman leader of a business or organization located within or in active partnership with the District. 

The CityNorth Conference Center is a premier amenity available to tenants Monday through Friday, from 8 a.m. to 5 p.m. The facility, which accommodates groups ranging from 2 to 200 people, is the largest conference center in Lincoln Property Company’s Houston portfolio and the only one with dedicated staff. It has become a sought-after venue for retail and commercial tenants in North Houston, offering modern amenities and unparalleled convenience.

Alexander joined CityNorth in November 2017 and is inspired by Lincoln Management’s mission “to be a standout in the community.” She has been excited to hear from international corporate guests visiting the campus who are pleasantly surprised by the property and the surrounding area.

Passion for Customer Service

Launching her career at the Department of Health and Human Services, Alexander worked in social work case management, assisting with government aid programs, before transitioning to insurance housing. When the division dissolved, Alexander began working at Marriott Hotels, where she mastered the intricacies of hospitality management and high-quality customer service. Over the years, she also gained experience in accounting, finance, regional sales, and even the oil and gas industry.

After a layoff, Alexander received a call from her friend Noelle, who she jokingly refers to as her “personal headhunter,” about joining the LPC team at CityNorth as the Conference Center Coordinator. Noelle said, “it’s perfect for your skillset.”  Having worked with Noelle at multiple organizations in the past, Alexander knew the position would be a good fit. 

Growing as a Leader

During her time at Marriott, Alexander developed as both a professional and a leader, benefiting from comprehensive training and mentorship. Alexander’s leadership style is direct, collaborative, and results-driven, always focused on finding “creative ways to say yes” to get things done.

Alexander also offers advice to other professional women: “Don’t be discouraged by the naysayers. Even if no one recognizes your talent at first, keep pushing forward. Eventually, someone will see it, respect it, and give you the opportunity to shine.” She reminds others that it is okay not to be everyone’s cup of tea because, “you will find the people who truly value what you bring to the table.”

Giving Gown Foundation

Organizing for a Good Cause

The part of Alexander’s job that she finds most rewarding is partnering with Gulf Coast Regional Blood Center to organize blood drives on CityNorth’s campus. Originally a small initiative with fifteen appointments, the drives have grown larger over time, with the most recent drive accommodating ninety appointments. For Alexander, this cause is personal—her late father required frequent blood transfusions due to a chronic illness.

Alexander’s goal is to make blood drives as easy and convenient as possible for employees on campus to give. “Every donation saves three lives,” she emphasizes. From the first drive in 2017 until now, 362 people have donated at CityNorth collecting 881 products resulting in 2,643 lives saved.

In her personal time, Alexander continues her volunteer work as a graduate member of Zeta Phi Beta Sorority Incorporated, Lambda Zeta Chapter. She has remained involved as an alumni member since graduating from the University of Houston. She continues to contribute to various charitable initiatives, including March of Dimes, St. Jude Children’s Research Hospital, the American Cancer Society, and several scholarship programs.

Connect with Sorita on LinkedIn to stay in touch with her!